Snapchat Promotes

As many people may know, Snapchat is a recent phenomenon in the social media world. In September 2011, the app was released, but really gained its' popularity in 2012. Amongst the young adult age group it generated attention when pictures started being saved and the issue of privacy came up. But since then, the app has become a pivotal part of social media and has positively impacted the way our generation communicates.

As businesses have started using the social media site to connect with their audience, Snapchat has capitalized on this opportunity through a recent update. Users were notified by this update through a video message from teamsnapchat who then encouraged their users to double tap the screen to update.

This update allows users to create a video within 24 hours. Similarly to Vine, users are able to establish story, but have a longer timeframe to do so. The social media site created a promo video to encourage users to make a story themselves.

Businesses are able to now use the social media outlet, not only to connect personally with their viewers, but also to send promotional videos, similarly to how Snapchat sent one to advertise themselves. This visual app is creating a new kind of digital communication encouraged by Snapchat CEO Evan Spiegel, captivating a wider variety of audiences than ever before.

Make a story for yourself and watch the Snapchat ghost dance for joy.